Digital Transformation2024

YATEEZ's Automated UGC Campaign Success

YATEEZ, a popcorn brand preparing for its launch, sought to automate its pre-launch UGC collection and customer feedback process.

Duration

1 Month

Team Size

3 People

Client

Yateez Popcorn

YATEEZ's Automated UGC Campaign Success

Key Results

Measurable impact and success metrics

The Challenge

Using QR codes on their test batch packaging, Yateez aimed to gather insights, incentivise customer participation, and build a content library for promotions.

Technologies Used

PythonReactTailwindCSSDockerKubenetesAzure

Our Solution

We developed a streamlined system that used QR-code-enabled forms to collect customer feedback, analyse sentiment, and categorise insights. Customers could upload UGC directly through the form, triggering an automated discount coupon sent via Instagram. This approach incentivised participation while generating a high-quality UGC library for YATEEZ’s marketing campaigns.

Key Results

  • Enhanced Customer Engement
  • Created Rich Library for Authentic UGC
  • Optimised Pre-launch Success

Project Gallery

Visual showcase of the project implementation

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